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The New Strategic Brand Management: Creating and Sustaining Brand Equity... Jean-Noel Kapferer

Download The New Strategic Brand Management: Creating and Sustaining Brand Equity..

The New Strategic Brand Management: Creating and Sustaining Brand Equity.. Jean-Noel Kapferer ebook pdf
Publisher: Kogan Page
Language: English
Page: 577
ISBN: 0749450851, 9780749450854

Adopted international by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.   The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking.  Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.

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