Brand Like a Rockstar: Using Rock 'n' Roll to Make Your Business Famous by Steve Jones

Brand Like a Rockstar: Using Rock 'n' Roll to Make Your Business Famous



Download Brand Like a Rockstar: Using Rock 'n' Roll to Make Your Business Famous




Brand Like a Rockstar: Using Rock 'n' Roll to Make Your Business Famous Steve Jones
Page: 240
ISBN: 9781608321957
Publisher: Greenleaf Book Group, LLC

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll. Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star. MORE EBOOKS:
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